RASCKL INDUSTRIAL SERVICES WEBSITE QUESTIONNAIRE

This questionnaire will help us better understand RASCKL, your customers, services, goals and priorities for the new website. Your responses will provide the starting point for our upcoming discovery session, where we’ll explore these areas together in greater detail.

Don’t worry about providing polished or lengthy responses. Bullet points are perfectly fine. We’re primarily looking to capture your knowledge and perspective so we can make the most of our time together during discovery.

Please allow approximately 15–20 minutes to complete the questionnaire.

Rasckl Industrial Services Website Intake Questionnaire

Contact Information

First Name

Last Name

URL

1. Business & Objectives

Help us understand RASCKL today, where the business is headed, and what you would like the new website to accomplish.

Please provide a brief overview of RASCKL and what the company does.

How has RASCKL evolved since the company was established?

What are RASCKL's primary business goals over the next 2–3 years?

What role does your website play in the business today?

What would you like the new website to do for RASCKL that it doesn't today?

What would make you consider the new website a success 12–18 months after launch?

Are there any significant changes or developments planned for RASCKL that we should consider when planning the website?

2. Customers & Sales

Tell us about the customers you serve, how new business is generated, and the types of customers and opportunities you would like to attract.

Who are RASCKL's primary customers today?

Within those businesses, who typically makes procurement decisions?

Are there particular types of customers or industries you would like to attract more of?

What typically causes a prospective customer to contact RASCKL?

How do new customers typically find RASCKL today?

Who are your primary competitors?

3. Services & Capabilities

Help us understand the full range of RASCKL's services, technical capabilities, partnerships, and areas of expertise.

What are RASCKL's primary services and capabilities today?

Of these services and capabilities, which are most important to the business today, and which represent the greatest opportunities for future growth?

Are there important capabilities RASCKL offers that aren't adequately represented on the current website?

Are there specialized capabilities, equipment, facilities or technical expertise that distinguish RASCKL from other service providers?

Please tell us about RASCKL's authorized service relationships with Rossi and MAAG.

Are there other manufacturer relationships, certifications, accreditations or partnerships we should know about?

What geographic area does RASCKL currently serve?

4. Brand & Differentiation

Tell us what makes RASCKL distinctive, including your story, culture, personality, and how you want the company to be perceived.

What is the story behind the RASCKL name?

What do you believe sets RASCKL apart from other industrial service companies?

How would you describe RASCKL's culture and personality, and how would you like that personality to come through on the new website?

Are there aspects of RASCKL's current brand or identity that you feel particularly strongly about retaining?

Are there aspects of the way RASCKL currently presents itself that you feel no longer represent the company well?

Are there any brands or websites whose presentation, personality or overall experience you particularly admire?

5. Website & Content

Help us understand what you want from the new website, the content and resources available to support it, and any functionality we should consider.

Are there particular projects or examples of completed work that could be developed into case studies?

What do you like about the current RASCKL website?

What don't you like about the current RASCKL website?

When someone visits the new website, what are the key things they should understand about RASCKL?

What actions should visitors take on the website?

What existing materials could potentially help us develop the new website?

Beyond the core website, are there any specific features or functionality you would like us to consider?

You expressed interest in a longer-term idea of enabling customers to log in and view the progress of their projects. What would you ideally like customers to be able to see or do within that experience?

Who within RASCKL would ideally be responsible for keeping website information current after launch?

6. Project Considerations

Share any practical considerations that may help shape our recommendations, including budget, timing, internal resources, and the approval process.

Do you have an anticipated budget or investment range in mind for the website project?

Is there a particular timeframe in which you would ideally like to have the new website completed?

Are there any internal factors we should consider when planning the project?